Moms has been owned and operated by online publisher Valnet Inc in Montreal, Canada since May 2018. Previous to that, the site was owned by founder Natalie Klein. Valnet (a subsidiary of the Valsef) investment group) oversees the operation of Moms across all platforms across on which the brand appears: Google, Facebook, and a host of other social media and news platforms. That said, Valnet Inc. does not influence or otherwise dictate the opinions of the editorial teams nor interfere with site objectives, voice, or topic selection.
Programmatic advertising platforms fund the majority of website operations, editorial salaries, and content payouts; still, the Moms editorial staff, writers, and content team operate independent of Valnet’s Ad-Ops team. The two do not interact or influence each other’s work. Representation of all viewpoints, perspectives, and writers of all backgrounds are strongly encouraged by the senior editors - ensuring that objectivity and accuracy of our content is never restricted by any one writer, editor, partner, or business division.
Note: While we strive to provide readers with a great ad experience, advertisements may not necessarily reflect the views of Moms or Valnet Inc.
On rare occasions, partnerships, direct sales campaigns, and sponsorships are negotiated by our ads team or content teams. Sponsored articles are clearly identified with a disclosure statement identifying the post accordingly. Similarly, select articles also include affiliate links for which Valnet receives a commission on purchased items. Articles that include affiliate links also contain a statement disclosing an affiliate partnership. You can see an example of our affiliate disclosure in-text HERE.
The Moms editorial team leverages relationships with publishers, manufacturers, and other partners for the purpose of exclusive interviews, review products, and other opportunities that help us create informed and accurate content. We are not paid for this content. To ensure that access does not influence editorial objectivity, we abide by a thorough ethics policy that all writers, editors, and contributors must follow. Read our complete ethics policy for full details.